Female Entrepreneurship in South Africa with Aisha Pandor of SweepSouth #LDTV

Want to know what it’s like to be a female entrepreneur in South Africa, to balance profit and purpose, and to bounce back from failure even stronger?

"Don't like it, change it" is a phrase that motivates most entrepreneurs to stop working for others and start working for themselves. Starting a side gig, growing it into a main job and then reaping the benefits is the sweetest taste for any entrepreneur. 

Today I was lucky enough to speak with Aisha Pandor – co-Founder and CEO of SweepSouth – Africa’s first platform for booking, managing and paying for home cleaning services, and discuss how Aisha knew this was the right idea to start and to leave her job for, the importance of a strong support structure, how to use technology to scale your business effectively (even as a non-technical founder), and how to ensure you build real, lasting relationships with customers

In this episode we uncover: 

  • What is SweepSouth?
  • Who is Aisha, and how did she get where she is today? 
  • What triggered Aisha to leave the corporate world, and start her own business? 
  • Starting a side business
  • The challenge of start-ups
  • Building brand trust
  • Analysis Paralysis
  • Support structures for business

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Question: Are you a female entrepreneur? How do you balance your profit and purpose? Have you had to overcome some failures? 

Please do share your thoughts and questions with me and Aisha in the comments below.  By asking new questions, new answers are found, so don't be shy!